Category: ASSC Talks

We welcomed back ASSC Board Director, Noemi Alonso.

Noemi used her wealth of knowledge and expertise to guide ASSC marketing members on how to enhance their listing on EmbraceScotland to encourage more direct bookings and generate more income for 2023 and beyond.

The session covered:

• Approaches to pricing and what to avoid
• How to effectively enhance your listing to grab the attention of the visitor and generate more direct bookings
• What visitors are looking for from stand-out images and sustainability credentials to local information and the importance of being accessible

Noemi Alonso, Director, Soreon  

Noemi has a degree in hospitality and a wealth of experience in the hospitality industry. 6 years ago Noemi started her own business to use her knowledge and expertise to help properties all around Scotland to increase their Return of Investment (ROI), developing marketing solutions and revenue strategies to help stop dependency in OTA’s and have the right business mix. Noemi works with properties to improve performance.

We hosted our 3rd industry partner event “Meet the Experts” – an inspiring session to introduce you to our leading Partners for Business and Trade Supplier Plus partners.

Previously our annual conference gave our members a great opportunity to meet our valued industry experts within the exhibition arena, so, in place of our annual conference this is our virtual solution – allowing our partners to engage with our members online. There will be product information – news and updates; offers; promotions; savings and tips and much more to inspire you as we approach the new season.

“Meet the Experts” is an engaging format which will bring you a short elevator pitch by participating partners during this “live” session.

Each pitch will introduce you to the partners and their business and after this session we will provide you with details as how to contact them directly, to help you with your specific needs and answer your specific questions.

We are delighted to welcome a number of new partners and this is a fantastic opportunity for you to hear what they, and are our existing valued partners, are able to offer you. They are all able to help you in different ways with their unique products and services and we hope you can join us to meet our leading industry professionals.

Meantime, to find out more about all our partners visit

• Partners for Business – ASSC
• Trade Supplier Plus – ASSC