Category: Members Content

The ASSC are delighted to welcome Janie Neumann, Sustainable Tourism Manager at VisitScotland along to the session to share her wealth of knowledge and experience. The talk will be specific to the self-catering sector in Scotland and will include an update about the climate action journey that Scottish Tourism is on and how you can get started on your own. She will address the drivers and benefits of taking action, provide a step-by-step guide to developing a simple climate action plan, some quick wins to reduce your carbon footprint and increase efficiency, and where to get more advice and support.

Janie Neumann, Sustainable Tourism Manager, VisitScotland

Janie plays a key role in VisitScotland’s Responsible Tourism activity, with a focus on the transition to a low-carbon future and supporting Scotland’s NetZero by 2045 targets. She has 20 years of experience in the travel and tourism industry, working to support the delivery of responsible tourism that benefits businesses, provides enriching quality experiences for visitors, enhances the communities it operates in and protects the natural and cultural heritage it depends on.

We welcomed back ASSC Board Director, Noemi Alonso.

Noemi used her wealth of knowledge and expertise to guide ASSC marketing members on how to enhance their listing on EmbraceScotland to encourage more direct bookings and generate more income for 2023 and beyond.

The session covered:

• Approaches to pricing and what to avoid
• How to effectively enhance your listing to grab the attention of the visitor and generate more direct bookings
• What visitors are looking for from stand-out images and sustainability credentials to local information and the importance of being accessible

Noemi Alonso, Director, Soreon  

Noemi has a degree in hospitality and a wealth of experience in the hospitality industry. 6 years ago Noemi started her own business to use her knowledge and expertise to help properties all around Scotland to increase their Return of Investment (ROI), developing marketing solutions and revenue strategies to help stop dependency in OTA’s and have the right business mix. Noemi works with properties to improve performance.