Category: Policy

Our Vision

To place our members at the forefront of a professional, vibrant and prosperous Scottish self-catering sector. The ASSC’s purpose is ‘to represent and promote the interests of all self-catering accommodation businesses in Scotland‘.

Our Objectives

In 2017 ASSC incorporated and the Association is now a cooperative consortium limited by guarantee. The company is owned by the membership and its objectives are:

• To establish, support and promote quality standards for self-catering accommodation premises and businesses
• To represent and further the interests of members to Industry Bodies, Government, Executive Agencies, Local Authorities and any other appropriate organisations
• To advise on members’ operational methods and to assist in marketing and profitability
• To develop and promote services for the benefit of member
• To negotiate special terms with suppliers for purchases made by members and to advise on sources of supply
• To promote the image of self-caterers in Scotland in general, and the members of the Co-operative in particular
• To pool information for the benefit of members.
• Efficiently managing the Association and its resources

Delivery Strategy

Information, help, advice and support

• Provide regular communication to Members: e-communications, written and face to face opportunities (annual Conference), Member-Member communications (Forum)
• Provide a comprehensive Members website
• Provide a comprehensive library of Guidance Sheets
• Develop suitable training opportunities and encourage Continued Professional Development of all members

Marketing

• Provide a compelling customer-facing website, offering high levels of traffic, driving enquiries and potential bookings
• Provide social media opportunities
• Provide PR and press coverage
• Develop joint ventures with other organisations to drive increased traffic and awareness
• Distribute regular Newsletters to visitor database
• Develop marketing in line with technological changes

Representation

• Promote the best interests of Members, the sector and tourism in general
• Engage with Government and Scottish Parliament
• Engage with agencies
• Engage with industry bodies
• Campaign on behalf of the Membership on topic specific issues

Commitment to Quality & Customer Service

• Provide a quality standard and a Code of Conduct
• Support and endorse the Common Standard
• Set a minimum standard for Marketing Members
• Develop and promote Continued Professional Development for all members
• Offer a range of training and development opportunities

Benefits

• Negotiating preferential packages with Trade Suppliers on behalf of the Membership: utilities, insurance, finance, furnishings, web designers, photographers etc

Efficient Management

• Recruit, appoint & manage required staff
• Continually review the development strategy of the organisation
• Ensure financial accountability
• Develop, retain and administer Membership
• Organise events
• Ensure clear communication
• Ensure the Association meets its Key Performance Indicators