Our Vision
To place our members at the forefront of a professional, vibrant and prosperous Scottish self-catering sector. The ASSC’s purpose is ‘to represent and promote the interests of all self-catering accommodation businesses in Scotland‘.
Our Objectives
In 2017 ASSC incorporated and the Association is now a cooperative consortium limited by guarantee. The company is owned by the membership and its objectives are:
- To establish, support and promote quality standards for self-catering accommodation premises and businesses
- To represent and further the interests of members to Industry Bodies, Government, Executive Agencies, Local Authorities and any other appropriate organisations
- To advise on members’ operational methods and to assist in marketing and profitability
- To develop and promote services for the benefit of member
- To negotiate special terms with suppliers for purchases made by members and to advise on sources of supply
- To promote the image of self-caterers in Scotland in general, and the members of the Co-operative in particular
- To pool information for the benefit of members.
- Efficiently managing the Association and its resources
Delivery Strategy
Information, help, advice and support
- Provide regular communication to Members: e-communications, written and face to face opportunities (annual Conference), Member-Member communications (Forum)
- Provide a comprehensive Members website
- Provide a comprehensive library of Guidance Sheets
- Develop suitable training opportunities and encourage Continued Professional Development of all members
Marketing
- Provide a compelling customer-facing website, offering high levels of traffic, driving enquiries and potential bookings
- Provide social media opportunities
- Provide PR and press coverage
- Develop joint ventures with other organisations to drive increased traffic and awareness
- Distribute regular Newsletters to visitor database
- Develop marketing in line with technological changes
Representation
- Promote the best interests of Members, the sector and tourism in general
- Engage with Government and Scottish Parliament
- Engage with agencies
- Engage with industry bodies
- Campaign on behalf of the Membership on topic specific issues
Commitment to Quality & Customer Service
- Provide a quality standard and a Code of Conduct
- Support and endorse the Common Standard
- Set a minimum standard for Marketing Members
- Develop and promote Continued Professional Development for all members
- Offer a range of training and development opportunities
Benefits
- Negotiating preferential packages with Trade Suppliers on behalf of the Membership: utilities, insurance, finance, furnishings, web designers, photographers etc
Efficient Management
- Recruit, appoint & manage required staff
- Continually review the development strategy of the organisation
- Ensure financial accountability
- Develop, retain and administer Membership
- Organise events
- Ensure clear communication
- Ensure the Association meets its Key Performance Indicators